Senior Brand Manager, Middle Market and African Expansion

EXECUTIVE SEARCH STATUS:

Completed

POSITION:

NATURE OF BUSINESS:

Senior Brand Manager

FMCG

 

JOB LOCATION: Greater Johannesburg

 

REPORTS TO: Marketing Director

 

TOTAL STAFF RESPONSIBILITY: 1

  

SUMMARY OF EXECUTIVE OPPORTUNITY:

Responsibility and authority for the full management of the brand in order to generate growth, gain market share and reach brand objectives for middle market brands as well as ensure aggressive and sustained growth for products in Sub Saharan African market.

GROUP BACKGROUND:

South African subsidiary of Global Fast Moving Consumer Goods Group

 

KEY EXECUTIVE ATTRIBUTES REQUIRED:

  • A Bachelors degree in commerce or IMM qualification
  • At least 6 years classical marketing experience in a top-tier multinational FMCG food company
  • Brand management and marketing experience in Sub Saharan Africa would be advantageous
  • Must show initiative and have excellent problem solving skills
  • Creative with good communication skills

KEY JOB PERFORMANCE AREAS:

  • Recommend marketing strategies and action plans to improve competitiveness of the brands and achieve brand objectives
  • Continuously ensure that brand strategies maximize their contribution to company business results
  • Monitor and evaluate performance of his/her brand, follow-up competition and market evolution, if necessary recommend changes to strategy or action plans
  • Manage brand review, marketing plan and budget planning process
  • Manage brand related projects
  • Continuously looking for new initiative opportunities and challenges to portfolio.
  • Communicate effectively with Exco Team, own team, sales team, finance and other departments
  • Cooperate with strategic agencies to ensure most effective budget spend and added value
  • Challenge agencies on the efficiency of their activities and on breakthrough/alternative ideas
  • Regularly shares brand strategies/results with agencies to gain input for planning
  • Ensure brand profit objectives