Commercial Strategy and Planning Manager

EXECUTIVE SEARCH STATUS:

CURRENT EXECUTIVE JOB

POSITION:

NATURE OF BUSINESS:

 

Commercial Strategy and Planning Manager

FMCG

 

COMPANY BACKGROUND:

South African subsidiary of a Global Fast Moving Consumer Goods Group

 

LOCATION:

Eastern Johannesburg

 

REPORTS TO:

Commercial Director

 

TOTAL STAFF RESPONSIBILITY:

8 people

 

POSITION SUMMARY:

Assume responsibility and accountability for delivering stretch volume, net sales revenue and in-store presence (distribution, pricing, shelving, promotion and merchandising) in all outlets and growing market share in all stores with particular emphasis on: developing the commercial strategy and planning team; developing and enforcing the sales strategy and planning for the commercial organisation and animating in-store execution.

 

KEY ATTRIBUTES REQUIRED:

  • At least twelve years category management experience, ten of which must have been in the Consumer Packaged Goods (CPG) Industry
  • Must have had at least two years experience in a managerial position
  • Direct customer responsibility and experience is essential
  • Must have had Head Office based experience in sales planning and trade marketing
  • Should have expertise in multiple sales decision tools such as Nielson and Synovate

KEY JOB PERFORMANCE AREAS:

  • Determine, in conjunction with the Commercial Director, the strategic vision, objectives and operating criteria for the Commercial Strategy and Planning function for the immediate, medium and long term
  • Develop a deep understanding of shopper behaviour to maximise shopper preference during the "path to purchase"
  • Develop compelling long-term category vision and strategy for the entire product portfolio to be translated to and executed by the field sales force
  • Own and develop the company's category management capability toolbox
  • Increase the company's influence and partnerships at leading retailers
  • Develop the Category Management Team
  • Continually evaluate the organisational structure and processes to ensure a "best in class" category management function
  • Enable the organisation to develop Shopper-Centric category sales plans
  • Drive and structure key Business Information Systems to inform and provide feedback on sales planning